Zen Mobile

Zen Mobile is a leading home grown Mobile handset manufacturer with a pan India presence. Sirez partnered with the brand to launch their latest range of smartphones with an integrated Digital Marketing Campaign for Zen Ultrafone 701 HD.

Idea & Execution

With the Indian handset market already flooded with smartphones that are similar in every aspect, it was a herculean task to stand out with just a conventional marketing campaign. Thus Sirez came up with the 'Limitless Possibilities Limitless Performance' campaign.

Result

Zen's First ever Digital Marketing Campaign resulted in more than 120,000 visits to Zen's website. A staggering 700,000 people were reached across India through the content and their Facebook Page experienced an increase of 120,000 fans during the campaign period.

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