Idea & Execution
One of the greatest misconceptions about the woolen fabrics is that it can be used only in cold climates. So, we thought to associate cool wool with the most preferred attire in Summers - T-shirts.
Sirez came up with the 'The Cool Wool T-Shirt Contest'. A Facebook application was designed for the contest using which the users could submit their Cool Quotes. The Quotes submitted appeared on a virtual T-Shirt in the application. All the Quotes appeared in a gallery in the application where they could also be shared on various social media platforms.
The activity was
At the end, the top 50 entries were gratified with exclusive Merino Wool T-shirts personalized with their own Cool Wool quotes..