Wool Celebration

The Woolmark Company is leading wool textile organization, which promotes the generic use of wool in different aspects of life. With loyal customers across the globe. Woolmark India’s annual event – Wool Celebration is a unique initiative for Indian consumers to highlight the wool fashion.

The Woolmark Company wanted Sirez to integrate this offline activity with the online space and create awareness about the event.

Idea & Execution

Using Social Media tools, Sirez gave the required aid to Wool Celebration in the online space.

‘Wool Celebration Moments’ Contest
The Woolmark Company hosted the Wool Celebration Moments Contest during the winter season. This 7 week long contest was directed to let people share their fun winter moments.

Every week a theme was introduced and the users were asked to share a pic related to the theme. The most relevant pic was declared as the weekly winner.

Using Social Media tools, Sirez gave the required aid to Wool Celebration in the online space.

A microsite was created especially for this event which was user friendly and gave out detailed information about the Wool Celebration initiative by The Woolmark Company. The microsite gave out details like the Wool Celebration calendar, Event pics, showcasing special capsule collection by IWP 2012 Indian finalist, designer duo Pankaj & Nidhi.

I-Pad App
The Wool Celebration Moments Application helped Woolmark India in capturing & streamlining the data participants during the on-ground activities for the Wool Celebration campaign. Participants submitted their details directly on the iPad and clicked photos using this application. All the data captured was saved to a central database, which was used by the company to have real time information about the success of the activities across India, sitting at one single location.

Regular posts and albums were uploaded on the official Woolmark India page to keep the fans regularly updated with the happening of this activity. The posts included the Facebook app posts, ensembles of IWP 2012 Indian regional finalist, Pankaj & Nidhi capsule collection and album uploads.

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