‘Wool Celebration Moments’ Contest
The Woolmark Company hosted the Wool Celebration Moments Contest during the winter season. This 7 week long contest was directed to let people share their fun winter moments.
Every week a theme was introduced and the users were asked to share a pic related to the theme. The most relevant pic was declared as the weekly winner.
Using Social Media tools, Sirez gave the required aid to Wool Celebration in the online space.
A microsite was created especially for this event which was user friendly and gave out detailed information about the Wool Celebration initiative by The Woolmark Company. The microsite gave out details like the Wool Celebration calendar, Event pics, showcasing special capsule collection by IWP 2012 Indian finalist, designer duo Pankaj & Nidhi.