Idea & Execution
Sirez came up with an interactive Facebook contest for amateur fashion designers where they could showcase their creativity and designing skill to win a wild card entry to the regional rounds of ‘The Debut.’
The participants could upload their sketches and/or photos of their physical garment designs through the application. All the entries were put on display online in a picture gallery where the users could vote for their favourite designs. The entries had commenting, voting and sharing options.