In a world dominated by smart phones and tablets, mobile apps have become a critical part of today’s digital marketing plans. Through Apps, brands can provide rich content on the small screen and can also create an enriching brand experience for users. At Sirez we have a specialized mobile application development wing, 'Apptology' that develops applications using native (iOS & Android) and hybrid technologies. Our team uses the current trends to design your apps and wow your audience. Here is the Mobile App Development Cycle that we follow -

Server Side Logic

How a developer truly customizes the user’s experience.



Creating user accounts, managing authentication, security and access control.


data storage

The building block of any native app's backend.



Storing data locally to speed load time.


Enable off-line usage and resolve data conflicts.



Blueprint for user interface and experience.



data integration

Allowing users to access information from and publish data to third party sources, including social networks.



Maintaining engagement with users continuously.



Make version 2 live without breaking
version 1.


ui polish

The differentiating "last mile" of the user, interface, where an app truly stands out from the crowd.


ui development

Translating mock-ups into functioning user interface code.


UI design

Pixel perfect mock-ups of user interface.

  • C Core Requirement
  • U User Facing
  • E Engagement Driver
  • R Revenue Opportunity

looking to develop an app but DO you know....
IT also takes 18 weeks...

to produce


Normal Cars

to build


Concrete Pools

Take apollo 11 to the moon 40 times

revenue by mobile apps

In 2012

Global Mobile App Revenues amounted to 18.56 Billion US Dollars.

In 2017

Expected Growth of Mobile App Revenue is 76.52 Billion US Dollars.


Currently Available Apps

The current speed of App Development will cross the total Available Apps by 2 Million in early 2016 in each store.


First things first.

  • Define the goal - Clearly define why you want a mobile app and what do you want it to achieve.
  • Create the wireframes - Sketch a layout of the working for App and define its user flow.

Back-end development

  • Create an App structure - A basic framework of the app and structure need to be developed.
  • Managing user accounts - Every app must define its effective authentication process and management of multiple user accounts.
  • Server Side Logic – A SEO friendly logic is designed to ensure ease at the time of adaptations in various platforms.
  • UX Design and Development – Advanced UX design for the user to experience a flawless app flow.
  • Data integration and Sharing - Allows the user to share information from the App on other social media platforms.
  • Push Notifications - Allows regular communication with the users to keep them engaged.

Front-end development

  • Data storage - Allows storage of data locally to improve the speed of the application.
  • Synchronization – To synchronize the app for easy access offline.
  • UI Design and Development - The UI design to determine the look and feel of the app.
  • Testing – App testing to remove the bugs and glitches for a smooth user experience.
  • Distribution – Time to make it available for the users to experience the app on various app distribution platforms.

Native apps Vs Hybrid app

Native apps are developed for specific operating systems and follow all guidelines of the OS for better user experience, performance and alignment. Since native apps are designed keeping the OS in mind, operating them is more seamless and in sync to the specific OS. Native apps can be worked on to give the best possible user experience. Native apps download the content as user browses through them. The cost of development of a native app is high due to the various features and advanced user experience it can offer. Native apps are more suitable if you are looking forward to upgrade your app at regular intervals to add features and make it more user friendly.

Hybrid apps are fueled by the website of the company. These are not specifically aligned for iOS or Android operating systems but made as close to native apps as possible. Hybrid apps have restricted controls as they not 100% aligned with the mobile’s OS. Hybrid apps can be worked on for improving user experience, however they cannot match the level of a native application. Hybrid apps simply load the existing content from the main website. Hybrid app development is comparatively more reasonable as the scope for adding OS specific features is limited. Hybrid app works best for those who do not wish to regularly change or upgrade the mobile application since it fetches its content directly for the company website.

Mobile Sites Vs Responsive Sites

Mobile site is a set of pages that are designed specifically for the mobile. A new domain is created for a mobile site – Mobile sites use advanced technology and coding and do not need to be worked on for backward compatibility of old browsers. Mobile sites is a separate website and so if you already have an existing website, it would mean maintaining two websites. But coding for the mobile site is comparatively easy to work on as it is specifically for one type of platform. Mobile sites are more user friendly with a less loading time. All these features make them rank higher on Google mobile searches.

Responsive site is a set of pages designed for the desktop devices but has certain coding that enables it to adjust its display when accessed on a mobile. For a responsive site, the domain name does not have to be changed. The entire work is of backend coding. Designing a responsive site is a complex task as it requires the website to work on different versions of the desktop browser, old and new, as well as on the smartphones. Responsive sites need a lot of work in resizing and customizing the content for mobile platforms. This results in a lot of added coding which makes the website slow. Google prefers responsive website designs but this does not make Responsive sites rank higher than mobile sites on Google mobile searches.

UI Design Vs UX Design

UI design means User Interface design. It focuses more on the look, presentation and visual aspects of designing. UI design works on the principles of visual design based on client’s needs and requirement. UI design is the work on layout and designing using vector graphics and adaptation on various screens.

UX stands for User Experience. UX design focuses more on task flows and ease of use when a customer interacts with the design. UX design works on the principles of human centered design based on research and users’ needs. UX design deals with wireframes and prototypes.

Android Vs iOS

Android apps programming is based on C, C++ and Java which uses more code and hence is more time taking. Android is an open platform where anyone can download the source code and Android SKD for free. Android apps allow the users to chat on other platforms like GTalk and use video chats. Android apps can be downloaded from places other than the Google Play Store. In Android devices the home screen can be customized with apps and widgets.

iOS programming is based on Objective-C and Swift which is not a very verbose language and hence takes comparatively less time. iOS SKD is not an open platform and developers need to pay a fees to access it. iOS does not allow the user to send instant messages or video chat with non-Apple users. iOS apps can be downloaded only from the Apple store. Limited scope of home screen customization on iOS devices.

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