Digital

"Digital trust is the heart of the internet". It is the age of Consumer. Marketers are no longer the sole proprietors of a brand. To remain at forefront in the people-centric marketplace, brands have to leave a long lasting impact on the mind of the customers. At Sirez, we empower our clients to convert their customers into loyalist. We deliver creative and result driven solutions for companies ranging from start-ups to Fortune 1000. We create products and services that prepare organizations for the digital economy.

Integration

The importance of integration within digital media and with traditional media is ever increasing.

Involvement

To maximize the impact, it is a must that all the stakeholders act in sync.

Interaction

Interactive experiences across platforms help your brand glow.

 

Investment

Allocating money to ensure that measurability of ROI remains at the forefront.

Insight

Consumer Insights, which digital is full of, allow you to understand the audience more.

Innovation

Engage an audience that has a short span of attention

Display

Widely used as a brand-building tool, Display mainly consists of visual and rich media. Static and animated web banners fall under this category. When it comes to Display, just like in traditional advertising, impact of the communication largely depends on the properties where it is deployed. Our experts, who are well-known in the industry for their media planning skills, will get you the best bang for the buck, while offering you a significant advantage of precise targeting over your TV & print ads.

Mobile

"Instant" is the buzzword! And Mobile is the vital communication medium which accelerates the transformation and innovation of the marketing strategy; ultimately assisting in driving the business growth with closer consumer engagement. With a wide range of platforms like Apps, Games, SMS and Mobile Websites available to engage with users, communicating on Mobile becomes a challenge even for some of the most experienced marketers. At Sirez, we help you make, manage, measure and monetize mobile apps and websites so that you can deliver seamless user experience. We develop mobile marketing strategies to target and engage your growing mobile consumers.

SEO (Search Engine Optimization)

Statistics reveal that if your brand doesn't appear in the first three pages of Google search, a user in all probability would never get to know about your brand, no matter how good your product or service is. Creating a great website and useful content is of no use if it can’t be found easily. At Sirez, we help your brand realize the potential of your website's content by optimizing for search engines; this, in addition to our content team's expertise in creating content that is SEO friendly, ensures that your website reaches your target audience, organically.

SEM (Search Engine Marketing)

It is the process of gaining traffic by placing paid ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing. There is more to SEM than just bidding for keywords. A good SEM campaign is backed by an exhaustive market and consumer research, which helps us create and deploy a strategy that produces measurable and profitable results.

Social

Word of mouth has always been one of the most powerful influencers of brand image. With the advent of Social Media, its reach and potential increased manifold and word of mouth became world of mouth. Today, each user holds the power to change the perception of your brand. Social Media, besides being a great marketing platform, also offers insightful learning about a brand and its different sets of audience. Our team works on the philosophy of ‘not thinking for the market but thinking as the market.’ With our expertise, you can leverage the learnings gathered from Social Media to strategically adjust your brand's offerings to suit market needs.

Content

“Content is the change agent.” Marketers all over the world are waking up to the fact that Content Strategy precedes Social Strategy, and we agree! We like to see users on Social Media as media channels. They are always sharing with their audience (friends, family, and colleagues). In this model, brands fit in as content providers. Our team creates content that is not just engaging but also sharable, thus, enhancing the reach of your brand. We make your content do a little extra.

Listening

If you listen carefully on Social Media, you will know what to say. Conversations on Social Media provide massive amount of unstructured data. Through various monitoring tools, we:

  • Get the right data for complete picture
  • Understand customer dimensions
  • Set the right goals
  • Create a framework for analysis and action

Community Management

Social media is a force to be reckoned with! Where some of the marketers have been able to harness it to create positive brand perceptions, it has also proved to be a nightmare for many. Influence of Social Media largely depends on how a brand handles consumer reactions in real time. This is where the science of social media community management comes into play. Our Social Media team helps your brand constantly engage with consumers on various social media platforms, resulting in a positive shift in brand perceptions.

ORM (Online Reputation Management)

Sharing forms the basis of Internet and people use it to share various things with other people. Sometimes that includes their experience with your brand. While a positive review can help your brand, a negative review can hurt it. Negative reviews can be contained and at times even turned around by addressing the issue quickly. Speed is of essence and this could be the only difference between “being indifferent” and “being involved.” This is where our experience in Online Reputation Management can help you create a positive reputation for your brand.

Analytics

Social media is full of users’ sentiments. Through various analytics tools, we help you uncover these sentiments dispersed across countless online platforms. Interaction, insights, intelligence and information is then used to decide the next step for your brand.

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