Barfi & I Contest for Monte Carlo

Monte Carlo is one of the leading fashion and lifestyle brands of the country that offers a wide range of apparels and fashion accessories.

Our challenge was to ideate and execute a Social Media Campaign to create buzz about Monte Carlo’s in-film branding in the movie ‘BARFI’.

Idea & Execution

Sirez came up with 'Barfi  & I' contest where the users were asked to use their webcam or upload their images to make their own Barfi poster. The users had to pose several gestures for the poster similar to the official one with Ranbir Kapoor.

All the posters were displayed in an online gallery where the users could vote for the entries, share them and invite their friend to participate in the contest.

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