Idea & Execution
We came up with an interactive tool to demonstrate the superiority of the products. The app was designed to:
- Educate the users about eyesight problem, symptoms & solutions
- Inform the users about Essilor brands and the products offered therein
- Demonstrate the advantages of different products through graphics & videos
- Allow the users to do a comparison between products
The app was named EssiPro, since it performed the function of an eye care expert and explained complex eye related problem to the users in a simple and effective way.
App is being used across Essilor brand outlets and multi brand outlets by sales personnel to educate the buyers and to help them make an informed purchase decision.