Idea & Execution
Sirez came up with the 'What makes us click' contest on the official Facebook page of Canon India.
A Facebook application was created for the contest. The 60 sec TVC of the campaign was sliced into 26 slices corresponding to each letter of the alphabet. 5 slices out of the 26 randomly appeared in the application and the users were asked to identify the alphabet each slice represented.
The contest application also had a timer to record the time each participant took to complete the quiz. The participants could also share their score/timings and invite their friends to participate in the contest.
Each day, a lucky winners was gratified with a Canon camera considering the score and time taken.