Blackberrys is one of the India’s leading premium menswear fashion brands. Its mantra of ‘Go Sharp’ is firmly entrenched across all endeavors of the brand – from their products to the stores, to all marketing initiatives; the brand truly lives the idea of ‘Go Sharp’.

The team at Sirez, worked with the Brand Marketing and Ecommerce team to create a unique Brand experience integrated with e-commerce.

Idea & Execution

The new online store has been designed keeping in view the current fashion trends and the variety of content that needs to be showcased to the consumers.

The online store has been built with the following features:
  • Seamless experience from Campaign to Online Shopping.
  • Magento Commerce Engine was customised to suit the brands imagery and thought process.
  • Standard Magento features were included:
    • Featuring several products under various categories and sub-categories that can be ordered online via a secure payment gateway.
    • Users can register themselves on the website, maintain their profile, view their order history, track their order details, add products to wish list etc.
    • Product Images, Descriptions and Prices etc. can be added to the website dynamically using the control panel at the backend. Besides, the banners, navigational menu and web page backgrounds can also be changed from the backend itself.
    • Quirky collection is showcased so as to maximize the shopping experience.
    • Option for the users to connect with the brand on social media channels.
    • Keyword based search option to search for the products on the website
  • A Customised Module ‘Shop by Look’ is created to let users shop by the recommendation of their Stylists.

The UI

A sharp, crisp and up-to-date website that is perfectly in sync with Blackberrys craftsmanship and elegant wardrobe solutions.

The Mighty Homepage

Homepage Clse View


Fully Responsive

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