Sirez: Digital Marketing |Social Media Marketing

Zen Mobile

Zen Mobile is a leading home grown Mobile handset manufacturer with a pan India presence. Sirez partnered with the brand to launch their latest range of smartphones with an integrated Digital Marketing Campaign.

Idea
With the Indian handset market already flooded with smartphones that are similar in every aspect, it was a herculean task to stand out with just a conventional marketing campaign. Thus Sirez came up with the 'Limitless Possibilities Limitless Performance' campaign.

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First Mother's Day

Indian Cancer Society is one of India's leading non-profit organizations, founded in 1951 with the core objective of creating awareness and providing high-quality, low-cost solutions for cancer patients around the country.

With the core belief that prevention through awareness and understanding is the best way to fight cancer; ICS approached Sirez for a digital campaign to promote timely breast cancer screening.

Idea
India as a country is still hesitant about touching sensitive topics and tend to avoid medical examinations due to humiliation and the taboo associated with medical conditions like Cancer.

Sirez came up with 'First Mother's Day', a digital campaign to target the liberal youth of the country by getting them to gift breast cancer screening to their mother's on Mother's Day.

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